Streamline, Optimize, Grow

At 2B Marketing, we specialize in harmonizing the complex systems and strategies that power your business. Our suite of services is designed to streamline operations, optimize campaigns, and ensure every interaction drives measurable growth.

We’re here to help you maximize your toolset and make your data work for you.

Our Services

  • Your marketing platform is a gold mine of insights and opportunities. We delve deep into system integration, ensuring seamless data transfer across platforms. Our analysis of your marketing funnel translates data into decisions, propelling prospects toward conversion with laser-focused precision.

  • Unleash the full potential of Marketo with our comprehensive campaign strategies and development services. We craft lead nurturing programs tailored to your audience, ensuring your message resonates and converts. Automated, yet personal—your marketing will engage and inspire action.

  • Unlock the power of AI to supercharge your marketing strategy. We implement intelligent automation and decisioning tools that personalize customer journeys, optimize campaign performance, and predict the next best action for every lead. With AI, we turn your data into actionable insights, driving efficiency and measurable growth across your marketing efforts.

  • The right message at the right time can transform prospects into loyal customers. Our email marketing services encompass everything from visually stunning template designs to persuasive copywriting. We manage your lists with an eye for segmentation, delivering targeted content that triggers response.

  • Salesforce is not just a tool; it's a game-changer in the hands of experts. We customize your CRM to reflect your unique sales process, automating tasks to free your team to do what they do best—sell. Our optimization strategies are designed to shorten sales cycles and enhance customer relationships.

  • Data doesn’t have to be daunting. Our customized reporting solutions distill complex metrics into clear insights. With dashboards designed for real-time analytics, we empower you with knowledge to make informed, agile marketing and sales decisions.

Marketing Operations

Streamline your marketing engine with precision and strategy. Our Marketing Operations services ensure that every component of your system—from data handling to compliance—is meticulously optimized for peak performance. By refining these processes, we help you not only meet but also exceed your business objectives, turning routine operations into strategic advantages that propel your growth.

  • Seamlessly connect and integrate tools like Salesforce, Marketo, HubSpot, and other platforms to enhance marketing and sales alignment. Our integration services ensure smooth data flow across systems, enabling you to track and nurture leads effectively while providing comprehensive insights into customer interactions.

  • Lay the foundation for marketing success with expert setup and configuration of tools like Marketo, HubSpot, or similar platforms. We customize your environment to align with your business goals, setting up campaigns, segments, and integrations that empower your team to launch, manage, and measure campaigns with precision and ease.

  • Transform data chaos into clarity. Our data management services ensure your marketing data is clean, organized, and actionable. From cleansing redundant data to optimizing data flow and storage, we provide solutions that enhance data quality and accessibility for better decision-making.

  • Uncover which channels and campaigns are truly driving conversions with our lead attribution solutions. We implement robust attribution models that accurately track and credit interactions across the customer journey, providing you with the insights needed to allocate resources effectively.

  • Ensure that the right leads get to the right sales personnel at the right time. Our lead routing processes are designed to increase efficiency and enhance response times, which significantly boosts conversion rates and customer satisfaction.

  • Navigate the complex landscape of marketing compliance with confidence. We help you manage the intricacies of data privacy laws and regulations, ensuring your marketing operations align with GDPR, CCPA, and other compliance standards to protect your company and your customers.

Boost your marketing effectiveness with our advanced automation solutions. At 2B Marketing, we refine and optimize your marketing processes, ensuring each campaign not only runs efficiently but also achieves substantial results. Our expertise in automation allows you to nurture leads and convert engagements into measurable successes, all while maintaining a keen focus on operational excellence."

Marketing Automation

  • Enhance the operational backbone of your marketing campaigns with expert programming and automation. We focus on setting up and optimizing the infrastructure that supports your campaigns, ensuring robust tracking, accurate data handling, and comprehensive reporting. Our services ensure your campaigns run smoothly, are easy to measure, and yield actionable insights, freeing you to focus on strategic creative content.

  • Optimize your lead management with custom lead scoring models designed to prioritize your most promising prospects. Our models use a blend of behavioral and demographic data to score leads effectively, ensuring your sales team focuses their efforts on leads most likely to convert.

  • Manage your leads more effectively throughout their buying journey. We set up and refine lead lifecycle stages to match your sales process, ensuring smooth transitions and consistent follow-ups that increase conversion rates and maximize customer satisfaction.

  • Streamline your marketing efforts with advanced automation workflows that save time and reduce manual errors. Our workflows automate complex marketing tasks, from lead nurturing to re-engagement campaigns, allowing you to focus on strategic decision-making and growth.

  • Maximize the impact of your events and webinars with comprehensive management solutions. We handle everything from attendee registration to post-event follow-up, ensuring each event is a seamless experience that enhances your brand and builds deeper customer relationships.

  • Visualize and optimize the paths your customers take, from initial awareness to final purchase. Our customer journey mapping identifies key touchpoints and opportunities for engagement, providing insights that help refine marketing strategies and improve overall customer experiences.

Revolutionize your marketing strategy with cutting-edge AI solutions. At 2B Marketing, we harness the power of artificial intelligence to analyze data, predict outcomes, and automate complex processes. Our AI-driven services empower you to create hyper-personalized experiences, optimize campaigns, and achieve unparalleled marketing precision—all while scaling your efforts with efficiency.

AI for Marketing

  • Leverage AI to enhance campaign performance and efficiency. Our solutions analyze campaign data in real-time, providing actionable insights and automating adjustments to improve targeting, messaging, and ROI. This ensures your campaigns continuously evolve to deliver the best results.

  • Focus on high-value opportunities with AI-powered lead scoring. By analyzing behavioral, demographic, and engagement data, our models predict the likelihood of conversion, allowing your team to prioritize the most promising prospects with confidence.

  • Segment your audience with precision using AI. We create dynamic segmentation models that adapt to real-time data, enabling you to deliver personalized messages and offers that resonate deeply with each audience segment.

  • Enhance customer engagement with AI-driven content recommendations. From email to web and social, our solutions tailor content suggestions based on individual preferences and behaviors, creating experiences that drive loyalty and conversions.

  • Map and automate customer journeys using AI insights. We build intelligent workflows that predict and adapt to customer actions, ensuring timely and relevant engagements across every stage of the buying process.

  • Transform raw data into actionable intelligence with AI-powered analytics. Our tools uncover trends, predict outcomes, and provide deep insights that help you make informed decisions and refine your marketing strategies.

Marketing Operations Audit – Optimize, Streamline, and Scale

Unlock Hidden Marketing Efficiencies

Discover what’s holding your marketing operations back and how to improve it. Our Marketing Operations Audit uncovers inefficiencies and provides a custom roadmap to help your team move faster, work smarter, and drive better results.

Email Marketing

Elevate your email marketing strategies with 2B Marketing’s expert solutions. From crafting compelling content to sophisticated segmentation, our services are designed to enhance your audience engagement and increase conversions. With a focus on precision and personalization, we ensure that every email campaign resonates with your audience and delivers measurable results.

  • Create impactful emails that captivate and convert. Our team specializes in designing visually appealing and content-rich emails that align with your brand’s voice and objectives. We handle everything from template design to content creation, ensuring that each email not only looks great but also speaks directly to your audience’s needs and interests.

  • Streamline your lead nurturing process with automated email workflows. We set up and manage automation sequences that engage your leads at critical points in their customer journey, enhancing touchpoints and driving conversions. Our nurturing strategies are tailored to keep your audience engaged, informed, and moving smoothly towards a purchase.

  • Execute email campaigns with precision and expertise. We manage all aspects of campaign execution, from initial setup and testing to deployment and performance monitoring. Our meticulous approach ensures high deliverability, maximizes engagement, and provides insights into campaign effectiveness.

  • Optimize your emails through continuous testing and refinement. We conduct A/B tests on various elements of your emails, from subject lines to call-to-action buttons, to determine what works best for your audience. This data-driven approach helps refine your strategies and improve the overall performance of your email campaigns.

  • Target the right people with the right messages. We develop detailed segmentation strategies and manage your email lists to ensure that your campaigns reach the most receptive audiences. By categorizing your contacts based on demographic, behavioral, and psychographic data, we help you tailor your messaging for increased relevance and impact.

We specialize in optimizing sales processes through strategic Salesforce customization and process refinements. Our goal is to streamline your sales operations to reduce cycle times, enhance productivity, and ensure seamless alignment between sales and marketing, setting the stage for accelerated revenue growth.

Sales Operations

  • Tailor Salesforce to fit the unique needs of your business. Our customization services extend beyond basic setup to include the development of custom fields, dashboards, and workflows that enhance user experience and operational efficiency. Whether it’s automating routine tasks or creating more complex business processes, we ensure your CRM works for you, not the other way around.

  • Maximize efficiency with optimized sales processes and clear Service Level Agreements (SLAs). We analyze and refine your sales workflows to eliminate bottlenecks and ensure smoother operations. Our focus on SLAs helps define expectations and responsibilities, ensuring that every team member knows their role in driving sales success.

  • Align your sales strategies with targeted account-based marketing tactics. We help you identify and target high-value accounts with personalized marketing efforts designed to resonate deeply and drive conversions. By closely aligning marketing activities with key accounts, we enhance the effectiveness of your sales efforts and increase the likelihood of closing significant deals.

  • Bridge the gap between sales and marketing to create a unified front that significantly boosts your business outcomes. We facilitate a collaborative approach to ensure that marketing campaigns are directly supporting sales goals, leading to improved lead quality and faster sales cycles. Our alignment strategies are centered on shared goals, mutual understanding, and regular communication to foster a cohesive team dynamic.

Reporting and Dashboards

Gain critical insights and drive data-driven decisions with tailored analytics solutions that transform complex data into clear, actionable insights, enabling you to understand performance, optimize processes, and predict future trends effectively.

  • Unlock the power of your data with advanced reporting and analytics tailored to your specific needs. We develop custom reports and dashboards that provide a deep dive into your marketing and sales performance, offering you a detailed understanding of your ROI, campaign effectiveness, and customer engagement levels. Our analytics empower stakeholders to visualize trends and measure success against key performance indicators, facilitating smarter, quicker business decisions.

  • Enhance your conversion rates through meticulous analysis and targeted improvements. We utilize data from your campaigns to identify bottlenecks and opportunities for optimization. By analyzing customer behavior and conversion pathways, we implement strategic changes that boost your conversion rates, enhance user experience, and ultimately increase your profitability.

  • Maintain the integrity and performance of your marketing database with our database health management services. We systematically clean, update, and segment your data to ensure accuracy and usability. This proactive approach prevents data decay and duplication, which are common pitfalls that can cloud insights and skew marketing strategies. Keeping your database healthy is essential for effective marketing and precise targeting.

What our clients say.

  • Working with 2B Marketing has been an absolute game-changer for our marketing operations! If you're looking for a marketing operations consultant who delivers outstanding results and elevates your marketing efforts, look no further than 2B Marketing.

    Jon Feldman, Vice President of Sales

  • We had the privilege to work with 2B Marketing on rebuilding our marketing operations, including campaign frameworks, lead scoring, data hygiene, workflows, and routing. Their collaborative spirit and innate willingness to provide solutions are every marketer's dream.

    Monica Wright, Director of Demand Generation and Marketing Operations

  • 2B Marketing was a fantastic partner in helping us elevate our marketing operations. Their professionalism, expertise, and strategic approach greatly improved the maturity of our processes and delivered measurable results. I highly recommend their services!

    Connor Burge, Director, Business Development

A team made for growth

Partner with us for a powerful fusion of cutting-edge systems and expert teamwork. Together, we'll set the stage for robust growth and streamlined success.

Let’s go further together

We can’t wait to speak with you and learn more about your operational challenges and business opportunities.

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